About the Board
The PFRA is governed by a Board composed primarily of charity representatives, ensuring that the voice of the sector sits at the heart of our decisions. This charity-led structure gives strength, independence, and a clear focus on protecting public trust in fundraising. Alongside charity leaders, agency representatives bring valuable insight and practical experience to make sure the PFRA standards are realistic, effective, and grounded in everyday practice.
Ange Janse van Rensburg
Board Chair
Oxfam Aotearoa
Ange Janse van Rensburg is the PFRA Board Chair and has served on the board for 4 years. As Head of Public Fundraising at Oxfam Aotearoa, Ange brings over 16 years of fundraising and leadership experience across Aotearoa New Zealand’s for purpose sector. Specialised in Individual Giving, covering a diverse range of programmes and channels, Ange loves creating positive impact for the causes she cares about.
Contact: chair@pfra.org.nz
Camilla Bell
Deputy Board Chair
Hato Hone St John
Camilla Bell is the deputy-chair of the PFRA Board and has served as a charity representative since August 2024. Camilla began her fundraising career as a tele-fundraiser at Greenpeace Aotearoa, and over the last 12 years has specialised in individual giving and philanthropy. Camilla is currently the Individual Giving Manager for Hato Hone St John.
Contact: Camilla.bell@stjohn.org.nz
Gavin McLellan
Charity Member Representative
Forest and Bird
Gavin McLellan is a charity member representative on the PFRA Board. As Fundraising Manager at Forest and Bird, Gavin brings over 20 years of charity fundraising experience across Scotland, UK and Aotearoa New Zealand to the PFRA Board.
Contact: G.McLellan@forestandbird.org.nz
Ben Morris
Interim Charity Member Representative
ChildFund
Ben Morris is an interim charity member representative. Coming to us from ChildFund, as the Head of Individual Giving, Ben has 12 years of experience in fundraising and not-for-profits.
Contact: ben@childfund.org.nz
Liam Malcolm
Agency Member Representative
Cornucopia PO
Liam Malcolm is an agency member representative on the PFRA Board, and has served on the Board for 3 years. As CEO of Cornucopia PO, Liam brings extensive experience in face-to-face and tele-fundraising across Australasia.
Contact: liam.malcolm@cornucopia.com.au
Sarah Hand
Agency Member Representative
Community Solutions
Sarah Hand has been an agency member representative on the PFRA Board since 2024. Sarah is Director and General Manager at Community Solutions, bringing 30 years of experience in management, fundraising and operations to the Board.
Contact: sarah@kornastone.nz
John Henton
Independent Board Member
Cocreate Fundraising
John Henton has been an Independent Member of the PFRA Board for a year. As CEO of Cocreate Fundraising, he brings extensive experience in fundraising, business development, and leadership, with a strong focus on creating positive impact in the not-for-profit sector.
Contact: john@cocreatefundraising.nz
Lauren James
Independent Board Member
Future Value
Lauren James has been an independent member of the PFRA Board since 2022. As co-founder and Group Operations Director of FutureValue, Lauren has over two decades of experience in the social sector, working with not-for-profits to deliver innovative solutions.
Contact: lauren@futurevalue.global
- The Board has between five and nine members.
- A majority are charity representatives, with up to two agency representatives.
- Up to seven members can be elected each year at the Annual General Meeting - five from charities and two from agencies.
- The Board may also appoint or co-opt additional members to ensure a good balance of skills and experience.
Board members are people with significant experience in public fundraising in Aotearoa New Zealand. They must work for, and hold a position of influence within, an accredited charity member, an accredited supplier fundraising on behalf of a charity, or a registered charity. Candidates must also meet the legal requirements under the Incorporated Societies Act and the Charities Act.
Board members are elected for three-year terms, with a planned rotation to maintain continuity and experience. Terms may be renewed for a second three-year period, allowing members to continue contributing their expertise and leadership. Vacancies may be filled through election or appointment, depending on the situation.
The Board provides strategic direction and oversight for the PFRA. It is responsible for areas such as finances, governance, policy development, Codes of Conduct, accreditation, and handling complaints that are escalated through the PFRA complaints process. The Board works closely with subcommittees and member advisory and special interest groups to ensure decisions are well-informed and reflect the realities of fundraising across the sector.
The Chair and Deputy Chair are elected from within the Board - these roles are held by charity representatives.
The PFRA National Manager supports the board by managing day-to-day operations and providing governance administration. This allows Board members to focus on strategy, accountability, and advancing the PFRA’s purpose - supporting members and strengthening public trust and confidence in fundraising across Aotearoa New Zealand.
PFRA members play an important role in guiding the organisation’s governance. Charity members are encouraged to put forward nominees, and agency members may stand for the designated agency seats. The Board seeks a balanced mix of skills, experience, and perspectives that reflect the diversity of the fundraising sector.
If you’d like to learn more about Board roles, eligibility, or upcoming elections, please contact the PFRA office, and we’ll connect you with the Board Chair.
Contact the Board Chair: via the PFRA office at info@pfra.org.nz or call 022 061 3643.
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